Ben Elliot, the artist who is a successful brand

His first art piece was a huge party - and his following creations were no less surprising! French artist Ben Elliot believes building an artistic career is the same as building a brand. He has created the Ben Elliot Shop, the Ben Elliot Water, and his own cryptocurrency, apart from the ambitious project Metaone. In this episode of Unlocked, Delfina Sena investigates his avant-garde working process.